Undergraduate Programs
The Rady School of Management offers a series of undergraduate business courses. These courses are designed for upper division students who desire to enhance their business and management skills. Course materials and lectures cover a broad set of applications and are appropriate for students from a wide range of academic disciplines.
Interested students can register for courses using the undergraduate registration system. All courses are held at Otterson Hall.
All Fall 2008 courses are now available for registration on TritonLink
For more information please contact undergrad@rady.ucsd.edu.
Fall 2008 Lineup
MGT-103
Sound marketing is one of the keystones of business’s success and students will study the marketing department and its role within a business organization. They will also examine how to define markets for products and services, how to segment these markets, how to target critical customers within various segments and what strategies can be used to position particular products or services within segments. The critical role of pricing will covered as will market research, product management, advertising/promotion, selling, distribution, and customer support. The importance and methods for meeting customer needs, particularly in the era of e-commerce will also be covered.
Prerequisite: Upper Division Standing
MGT-121A
Utilizing lectures, readings, case studies, guest speakers and team projects, students will learn how to screen good ideas for good opportunities by examining market needs, the competitive environment, a go-to-market strategy and the management team. Students, working from team derived product/service ideas, will learn how to research potential markets, customers, partners and competitors. Critical considerations such as pricing versus attributes, alternative distribution channels, and how to gain unfair advantage will also be covered. Finally, they will also learn how to communicate, both orally and in written form, their ideas and their market research in an executive summary.
Prerequisite: Upper Division Standing
MGT-164
Today”s dynamic business environment presents a number of organizational challenges- personal, interpersonal and cultural. Students will study alternative organizational structures, their stakeholders and corporate cultures and their use in meeting various strategic priorities facing a company. This course provides students with insights into motivational factors, communications networks, organizational cultures and alternative leadership styles. The concept of change management and its challenges is also studied along with power and influence.
Prerequisite: Upper Division Standing
MGT-172
This course covers both the process aspects of project management—planning, scheduling methods, milestone setting, resource allocation, budgeting, and risk mitigation—as well as the human capital management imperatives—communication, feedback, team work and leadership. Project portfolio management theory and practice will be covered as well as R&D road mapping. Also considered will be the requirements for effectively working across functional and organizational
Prerequisite: Upper Division Standing
MGT-181
This course examines the financial issues associated with a broad range of organizations. It reviews the process of raising capital from several perspectives including: donations, bootstrapping, angel investing, debt financing and equity financing. Topics include assessing and responding to the mindset of various kinds of investors, identifying sources of and ways to structure debt financing for growing firms, and deal structures for venture capital financing. Students will learn how to read financial statements and do financial statement analysis, recognize the importance of cash flow management, and understand how to value a company.
Prerequisite: Upper Division Standing
